페이스북 2023 문화 트렌드 분석 보고서

1. Exploratory Identities
(탐구적인 정체성)
The way we see ourselves defines how we see and engage with the world. Yet, identity is increasingly all about the journey. People are exploring identity as they discuss bodily integrity, redefine middle age, embrace fluidity across cultures and demonstrate how food can connect us—be it Snickers salad or stinky tofu.

우리가 세상을 어떻게 바라보고 어떻게 참여하는지는 우리 자신을 정의하는 방법입니다. 그러나, 정체성은 점점 더 여행에 관한 것이라 할 수 있습니다. 사람들은 신체적인 통합, 중년에 대한 재정의, 문화를 넘어건 포용과 음식이 어떻게 우리를 연결시키는지를 설명하는 것과 같은 것에서 정체성을 탐구하게 됩니다. 스니커즈 샐러드든, 취두부든.

2. Refined Relationships
(정제된 관계)
People’s relationships are the very core (if not the definition) of happiness. While this truth remains eternal, the types, shapes and ways we connect are always in flux. People are putting their whole journeys out there, whether they’re going on a blind date or declaring their love. They’re counting down and celebrating life’s moments, looking to the stars for guidance, leveraging new tech to feel closer than ever and caring about their animal friends (both near and far).
사람들과의 관계는 행복의 핵심입니다. 반면에 이러한 진실은 우리가 서로 연결되는 것이 영원하고, 유형과 모양과 방법이 유지되는 것은 유동적입니다.

3. Assertive Aspirations
(확신에 찬 열망)
Our hopes, dreams and #goals motivate us to keep on keeping on. Whatever the macroenvironment, it’s really not in our nature to dream smaller. Globally, we are asserting (and often acting on) new aspirations around mental wellness, meaningful work, home improvements, nonstop fitness, money matters and more.

4. Lived Values
(살아있는 가치)
When we act on our values, we show others what matters to us. People’s values are evolving, along with the dedication to living them. We’re seeking new comfort in old places, calling for action around basic rights, saving time (when shopping) and navigating planetary anxiety.

https://www.facebook.com/business/news/insights/culture-rising-2023-trends-report#CULTURE_RISING__LIVED_VALUES

새롭게 떠오르는 문화: 2023년 트렌드 보고서